I am
A brand, marketing and creative professional with more than 19 years combined of omni-channel marketing and operational experiences range from traditional off-line to digital marketing, website and software development, to trade-shows, exhibitions, special events productions and public relations. A strategic marketer with a deep knowledge in running a 360-campaign channel, from strategic development to tactical execution delivering brand to stand out, grow relationships, and win loyalty.
Meticulous planner and architect of talents, possess a successful history of launching integrated marketing campaigns and effective manager and collaborator of high profile clienteles, stakeholders, cross-functional teams and resources. Producer of global campaigns for multinational corporations and multi-billion dollar brands. People leader who inspires teams through ongoing mentoring and coaching with focus on team strength to achieve company goals while nurturing team member's personal growth.
Resourceful, industrious, and a creative problem solver. Thrive in a fast pace environment that welcome ideas, continuous improvements and innovations. A student of life, a technology and outdoor sports enthusiast who loves travel and adventure.
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PAST & PRESENT
Sr. Manager
Nutrilite - Integrated Marketing Communication
(12/2020 - 10/2023)
Lead of integrated marketing and communications for Nutrilite. In charge of leading and implementing brand restage globally for this multi-billion dollar nutrition brand and the number 1 vitamin and dietary supplement in the world. Modernizing and simplifying the brand to stay ahead of competition with fresh campaign, packaging design, activations and experiences.
Sr. Manager of
Strategic Creative Marketing
(06/2014 - 12/2020)
Restaging the brand from Herbalife to Herbalife Nutrition in support of the company's transformation to purpose driven health & wellness brand.
Developed global marketing campaigns, and managed a team of creative marketing strategist and project managers at Worldwide Marketing Creative Operations.
Product Marketing Manager
(2013 - 2014)
Developed and drove the vision and global brand strategy for two of Nero AG products, of online and local backup solution for all devices, and a cross-platform photo gallery app.
In charge of integrated marketing and communications campaign from PR, influencer to trade-shows and local events.
Owner and Co-Founder
(2008 -2012)
Established and led Los Angeles & Jakarta based Web Design and Brand Marketing Agency. In charge of marketing division and product development efforts in this boutique agency priding itself on a strong global network of talent and ethical business practice