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After 20 years in marketing leadership, I have learned that the quality of a campaign depends on decisions made long before anyone sees it. Who are we serving? What value can we credibly offer? Have we given our teams the direction, resources, and authority to deliver?

Designing interior spaces is more than just arranging furniture or selecting color palettes. It’s about creating environments that resonate with the people who inhabit them. This blog post explores the concept of ground truth in interior design, emphasizing how understanding the fundamental truths of a space can lead to more meaningful and functional designs.